2024-25 promotional activities on B2B markets

Spotlight on “Rendez-Vous en France”

This B2B trade show focuses on the international marketing of French tourism. Held annually in Paris or other French cities, it follows on from familiarisation tours for tour operators. The goal is to develop and maintain France’s presence in international tour operators’ programmes.

Attitude Manche was again present at this 2025 edition alongside its partners : Normandy Tourism, tourist offices, receptives agencies, hotels, restaurants, museums…

We were happy to provide information on access, accommodations, local products, activities, events… The event will host 750 tour operators and media representatives from 65 countries: 48% from Europe, 25% from Asia, Africa and Oceania, 20% from the Americas, and 7% from the Middle East.

A fam trip was proposed before this event and allowed participants to discover : Tatihou Island, « Les Parapluies de Cherbourg », museum dedicated to Christian Dior, a calvados distillery and the Mont Saint Michel abbey…

Spotlight on “IFTM TOP RESA”

IFTM TOP RESA is the only B2B trade show specialising in tourism in France. It covers all travel sectors: leisure, business, groups and individuals. Attitude Manche participates annually alongside its partners, including Normandie Tourisme and local tourism providers from La Manche.

The show has 400 stands, 170 exhibiting destinations (French and international), more than 30 000 visitors (including 800 accredited journalists), and around 100 conferences, as well as distributors, producers, editors and technological solutions. This event is the opportunity to meet or find suppliers, partners and resellers, as well as to expand professional networks, exchange ideas with peers and discover the latest market trends and innovations.

This is a key event in September that kicks off the season for outreach and promotional activities for tourist destinations.

Throughout the year, Attitude Manche participates in various other events in Normandy and the Paris region, including the “Rendez-Vous en Cotentin” workshop, the “ANCV” workshop, the “MICE” workshop, and also hosts familiarisation tours.